OK, i found something more!11 EQAL doesn't sound a real brand name, but i checked the us trademark office, and ...
http://tess2.uspto.gov/bin/showfield?f= ... h79ka5.2.1Word Mark EQAL
Goods and Services IC 041. US 100 101 107. G & S: Production and distribution of on-line shows in the field of drama, comedy, action, reality programming, adventure, animation and popular culture
(APPLICANT) Eqal, Inc. CORPORATION DELAWARE Second Floor 201 Wilshire Boulevard Santa Monica CALIFORNIA 90401
Attorney of Record Lucy B. Arant <== same attorney listed as registering "lg15" for trademark.
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still not sure what this all means though. animation? reality programming?